Content Creation

Metrics (as of October 24, 2024)

Views: ~2 million

Reach: 782.2k

Likes: 63.8k

This video is one I created that went "viral". I utilized a trending sound that was circulating at the time and received incredible results.

Metrics (as of October 24, 2024)

Views: 5.4k

Reach: 3.8k

Transformation videos such as this, where clients donated hair, usually garnered a lot of interactions from followers. 

Metrics (as of October 24, 2024)

Views: 5.4k

Reach: 3.3k

Here, I utilized a popular Reel template to film with the estheticians. Shorter videos garnered more interactions.

Metrics (as of October 24, 2024)

Views: 3.1k

Reach: 2.4k

Colorful hair attracted more attention to Reels like this one. I used a sound from the movie Mean Girls to add a pop culture aspect that would be relatable.

Metrics (as of October 24, 2024)

Views: 4k

Reach: 2.7k

This transformation video created a sense of inspiration for viewers who have never colored their hair and might want to get the same done. 

Metrics (as of October 24, 2024)

Views: 2.9k

Reach: 2k

Displaying the process of a client getting their hair done provided insight for viewers who might want to get the same done but weren't sure what to ask for.

Metrics (as of October 24, 2024)

Views: 3.1k

Reach: 2k

The trend of creating an "aesthetic name" for a specific hair color is utilized here.

Metrics (as of October 24, 2024)

Views: 3.1k

Reach: 1.9k

Another example of using a popular Reel format and sound used amongst hairstylists on social media.

Metrics (as of October 24, 2024)

Views: 2.6k

Reach: 1.8k

Interactions with the hairstylists promoted a comfortable atmosphere that potential clients would desire.

Metrics (as of October 24, 2024)

Views: 2.4k

Reach: 1.3k

I worked closely with the estheticians during their sessions to showcase some of the other services we offered besides hair. 

Metrics (as of October 24, 2024)

Views: 2.1k

Reach: 1.2k

For anniversaries, I would use a professional camera to film stylists to promote them, as well as showcase employee appreciation into the social medias. 

Metrics (as of October 24, 2024)

Views: 2.1k

Reach: 1.2k

Informative videos such as these showed a sense of comfortability with your stylist as well as provided them some behind-the-scene action of a service.